JOURNALISM & PR SERVICES
Writing press releases requires a different skillset from writing articles. While both depend on an engaging story, told clearly, press release writing follows a different structure, to serve a distinct type of function. Instead of writing for the eyes of everyday readers, writing a press release means crafting a story that’ll appeal primarily to journalists – and compel them to turn that story into a news article and share it with their audience.
Writing press releases requires a different skillset from writing articles. While both depend on an engaging story, told clearly, press release writing follows a different structure, to serve a distinct type of function. Instead of writing for the eyes of everyday readers, writing a press release means crafting a story that’ll appeal primarily to journalists – and compel them to turn that story into a news article and share it with their audience.
It’s crucial to hire a professional press-release writing service provider.
You need a content team who know what journalists look for in a media release – and how to sell them your story.
And that takes years of journalism experience.
Several of our writers are veterans of the journalism industry. That means we know how to pinpoint the aspects of your news that’ll have journalists reaching for their keyboards, ready to spread your message.
Then we draw attention to the most share-worthy aspects of your story.
We’ve written press releases for all types of companies, from Fortune 500 corporations to small local businesses; from tech startups to executive coaching firms.
We zero in on the factors that make your news unique, and worth talking about.
(323) 904-8463