Read Your Clients’ Minds With These 5 Magical Techniques

We’ve all said it at one point or another: “Come on, I’m not a mind-reader!” Many of us have shouted this plea in response to a client we’re genuinely striving to please, who still keeps telling us, “This isn’t what I…
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15 Email Campaign Mistakes — and How to Avoid Them

So you’ve taken the plunge—you’ve invested in an automated email campaign. And I’ve got great news for you: you’re definitely on the right track. Email is proven to be 40 times more effective than Facebook or Twitter when…
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Why Does Most Digital Copy Fail? 9 Problems to Watch Out For

Discover the top 9 problems that prevent most digital copywriting from generating conversions. You’re probably on this page for one of two reasons: You’re publishing content, but you’re not getting the clicks and conversions…
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Four Ways Social Media Stories Can Help Your Business Soar

You know the sinking feeling you get when you publish something online—a Facebook post, a Snapchat story, a tweet, “covfefe”—only to immediately regret it afterwards? Ed Balls, the former British shadow chancellor of the…
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Create Your Compelling Brand Story in 5 Steps

Your personality’s powerful—and so is your brand’s. But let’s be real: Do you actually enjoy reading and watching the content you post, just for pleasure? If you don’t, why should your audience? Maybe what’s…
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Buyer Personas Need to Die. Use These 5 Tactics to Find Your Real Audience

It's that moment you've been waiting for — the big meet. You and your team have gathered your market research and refined your product. Now that digital marketing agency you hired is ready to introduce you to the people — or rather…
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Sneak Past Writer’s Block With These 3 Foolproof Techniques

Everyone on Earth has brilliant, original ideas several times a day. You’re brainstorming all the time, without even trying. Look at you go! The problem, of course, is that your best ideas never make it onto the page. So before…
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Ask These 5 Critical Questions When Analyzing Competitors’ Content

What’s the first thing you notice when you drop by a competitor’s website? Beyond the eye-catching color and images, you’re probably drawn to their blog. I mean, just look at it — they’re publishing all these cool articles with…
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Generate Meaningful SEO Results With These 7 Artful Tactics

You’re not the first to have this problem, and you certainly won’t be the last. You’ve packed your site with search engine optimization (SEO) keywords. You’re pumping out new, quality content every day. Your digital content…
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