Entries by Ben Thomas

Read Your Clients’ Minds With These 5 Magical Techniques

We’ve all said it at one point or another: “Come on, I’m not a mind-reader!” Many of us have shouted this plea in response to a client we’re genuinely striving to please, who still keeps telling us, “This isn’t what I asked for! We’re just not on the same page.” Those moments can be intensely […]

15 Email Campaign Mistakes — and How to Avoid Them

So you’ve taken the plunge—you’ve invested in an automated email campaign. And I’ve got great news for you: you’re definitely on the right track. Email is proven to be 40 times more effective than Facebook or Twitter when it comes to driving sales. It’s got a 66-percent conversion rate, and a full 73 percent of […]

Why Does Most Digital Copy Fail? 9 Problems to Watch Out For

Discover the top 9 problems that prevent most digital copywriting from generating conversions. You’re probably on this page for one of two reasons: You’re publishing content, but you’re not getting the clicks and conversions you want. You’re ready to upgrade your content strategy, and want to find out how. I’ve got good news for you […]

Four Ways Social Media Stories Can Help Your Business Soar

You know the sinking feeling you get when you publish something online—a Facebook post, a Snapchat story, a tweet, “covfefe”—only to immediately regret it afterwards? Ed Balls, the former British shadow chancellor of the exchequer, certainly does. To his great dismay—and the British public’s delight—Ed discovered the pitfalls of accidental tweeting when he tweeted his […]

Create Your Compelling Brand Story in 5 Steps

Your personality’s powerful—and so is your brand’s. But let’s be real: Do you actually enjoy reading and watching the content you post, just for pleasure? If you don’t, why should your audience? Maybe what’s missing is a compelling story. I’m not talking about case studies or product backstories. I mean the story of your brand […]

Buyer Personas Need to Die. Use These 5 Tactics to Find Your Real Audience

It’s that moment you’ve been waiting for — the big meet. You and your team have gathered your market research and refined your product. Now that digital marketing agency you hired is ready to introduce you to the people — or rather buyer personas — who are going to buy it. This is where all your […]

Sneak Past Writer’s Block With These 3 Foolproof Techniques

Everyone on Earth has brilliant, original ideas several times a day. You’re brainstorming all the time, without even trying. Look at you go! The problem, of course, is that your best ideas never make it onto the page. So before we go any further — Here’s the number one way to write amazing content: Make […]

Ask These 5 Critical Questions When Analyzing Competitors’ Content

What’s the first thing you notice when you drop by a competitor’s website? Beyond the eye-catching color and images, you’re probably drawn to their blog. I mean, just look at it — they’re publishing all these cool articles with big, beautiful images! You need to grab all the ideas you can, then pump out even […]

Generate Meaningful SEO Results With These 7 Artful Tactics

You’re not the first to have this problem, and you certainly won’t be the last. You’ve packed your site with search engine optimization (SEO) keywords. You’re pumping out new, quality content every day. Your digital content machine is up and running. In fact, it’s positively purring. But where are all those conversions you’ve been promised? […]